---
title: Blog | VideoSmart | Miranda Ellis
description: VideoSmart Blog
---

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# Blog

Personalised video news and insights, alongside our company updates, culture and options.

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[Personalised Video](https://blog.videosmart.com/tag/personalised-video), [Campaign News](https://blog.videosmart.com/tag/campaign-news), [Technology](https://blog.videosmart.com/tag/technology)

## [It’s Not Personal (Enough): Rethinking Relevance in Financial Services](https://blog.videosmart.com/its-not-personal-enough-rethinking-relevance-in-financial-services)

![Picture of Miranda Ellis](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Miranda Ellis](https://blog.videosmart.com/author/miranda-ellis) 

 Jun 6, 2025, 9:50:11 AM

For years, ‘personalisation’ has been one of the most overused and underdelivered promises in financ...

[Read more](https://blog.videosmart.com/its-not-personal-enough-rethinking-relevance-in-financial-services)

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