--- title: Blog | VideoSmart | VideoSmart description: VideoSmart Blog --- [Skip to content](https://blog.videosmart.com/author/videosmart#main-content) ![VideoSmart Logo](https://blog.videosmart.com/hs-fs/hubfs/VS_logoLockup-2.png?width=2000&height=300&name=VS_logoLockup-2.png) - Home - Products - Pricing - Blog - Company Open main navigation Close main navigation - Home - Products - Pricing - Blog - Company - [Contact us](https://blog.videosmart.com/author/videosmart#contact) [Contact us](https://blog.videosmart.com/author/videosmart#contact) # Blog Personalised video news and insights, alongside our company updates, culture and options. [![](https://blog.videosmart.com/hubfs/Hubspot%20VS%20Banner%20(1250%20x%20780%20px)%20(1).svg)](https://blog.videosmart.com/turn-customer-data-into-connection-with-videosmart-for-dynamics-365) [Personalised Video](https://blog.videosmart.com/tag/personalised-video) ## [Turn Customer Data into Connection, with VideoSmart for Dynamics 365](https://blog.videosmart.com/turn-customer-data-into-connection-with-videosmart-for-dynamics-365) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Nov 5, 2026, 9:43:40 AM Personalised video has proven itself as one of the most engaging forms of brand content, consistentl... [Read more](https://blog.videosmart.com/turn-customer-data-into-connection-with-videosmart-for-dynamics-365) [![](https://blog.videosmart.com/hubfs/Untitled%20design%20(20)-3.png)](https://blog.videosmart.com/why-short-form-video-outperforms-the-rest) [Personalised Video](https://blog.videosmart.com/tag/personalised-video) ## [Small But Mighty: Why Short-Form Video Outperforms the Rest](https://blog.videosmart.com/why-short-form-video-outperforms-the-rest) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Oct 28, 2026, 8:59:42 AM The meteoric rise of TikTok and the explosion of YouTube shorts is testament to the popularity of sh... [Read more](https://blog.videosmart.com/why-short-form-video-outperforms-the-rest) [![](https://blog.videosmart.com/hubfs/JN000042_PeoplesPension_Banner%203.png)](https://blog.videosmart.com/how-peoples-pension-engages-members-with-personalised-video) [Personalised Video](https://blog.videosmart.com/tag/personalised-video) ## [9 in 10 Watch to the End: How People's Pension Engages 7 Million Members with Personalised Video](https://blog.videosmart.com/how-peoples-pension-engages-members-with-personalised-video) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Oct 21, 2026, 9:06:01 AM Making every moment matter, across a lifetime of saving. [Read more](https://blog.videosmart.com/how-peoples-pension-engages-members-with-personalised-video) [![](https://blog.videosmart.com/hubfs/From%20Hype%20to%20Impact%20-%20VS%20Blog%20Image.png)](https://blog.videosmart.com/how-ai-video-moves-from-hype-to-real-results) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Campaign News](https://blog.videosmart.com/tag/campaign-news), [Technology](https://blog.videosmart.com/tag/technology) ## [How AI Video Moves from Hype to Real Results](https://blog.videosmart.com/how-ai-video-moves-from-hype-to-real-results) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Aug 27, 2025, 11:42:37 AM Are you using AI without truly knowing how to get the best out of it? Many businesses are stuck in t... [Read more](https://blog.videosmart.com/how-ai-video-moves-from-hype-to-real-results) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/01-Interactive_Video-4.jpg)](https://blog.videosmart.com/blog/the-ultimate-guide-to-using-interactive-video-effectively-3) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Interactive Video](https://blog.videosmart.com/tag/interactive-video) ## [The Ultimate Guide to Using Interactive Video Effectively](https://blog.videosmart.com/blog/the-ultimate-guide-to-using-interactive-video-effectively-3) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Mar 22, 2021, 12:00:00 AM Interactive video is one of the most underused marketing and communication tools. Interactive video ... [Read more](https://blog.videosmart.com/blog/the-ultimate-guide-to-using-interactive-video-effectively-3) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/VS_BlogPost_Header-1-4.jpg)](https://blog.videosmart.com/blog/company-update-we-are-excited-to-announce-the-addition-of-certain-to-the-team-1-1670425859658) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [VideoSmart News](https://blog.videosmart.com/tag/videosmart-news), [Creative](https://blog.videosmart.com/tag/creative) ## [Company update! We are excited to announce the addition of Certain to the team](https://blog.videosmart.com/blog/company-update-we-are-excited-to-announce-the-addition-of-certain-to-the-team-1-1670425859658) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM Introducing: Studio Certain x VideoSmart [Read more](https://blog.videosmart.com/blog/company-update-we-are-excited-to-announce-the-addition-of-certain-to-the-team-1-1670425859658) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/20170621DMWF_Blogpost-1-4.jpg)](https://blog.videosmart.com/blog/videosmart-takes-centre-stage-at-dmwf) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [VideoSmart News](https://blog.videosmart.com/tag/videosmart-news), [Technology](https://blog.videosmart.com/tag/technology) ## [VideoSmart Takes Centre Stage at #DMWF](https://blog.videosmart.com/blog/videosmart-takes-centre-stage-at-dmwf) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM [Read more](https://blog.videosmart.com/blog/videosmart-takes-centre-stage-at-dmwf) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/20171023-Ebay-personalisation-in-retail-1-4.jpg)](https://blog.videosmart.com/blog/e-bay-monitors-brain-activity-to-enhance-customer-experience) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Viral News](https://blog.videosmart.com/tag/viral-news), [Technology](https://blog.videosmart.com/tag/technology) ## [e-Bay Monitors Brain Activity To Enhance Customer Experience](https://blog.videosmart.com/blog/e-bay-monitors-brain-activity-to-enhance-customer-experience) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM Online C2C giant eBay partnered with Saatchi Art to create a large shopping event called ‘The Art of... [Read more](https://blog.videosmart.com/blog/e-bay-monitors-brain-activity-to-enhance-customer-experience) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/riasplay3-1-4.png)](https://blog.videosmart.com/blog/fca-calls-for-smarter-communications) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [VideoSmart News](https://blog.videosmart.com/tag/videosmart-news), [Campaign News](https://blog.videosmart.com/tag/campaign-news) ## [FCA Calls For Smarter Communications](https://blog.videosmart.com/blog/fca-calls-for-smarter-communications) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM The FCA hits back against information overload in favour of video communications [Read more](https://blog.videosmart.com/blog/fca-calls-for-smarter-communications) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/20170830-SocialMedia_TheShifttoVideo-1-4.jpg)](https://blog.videosmart.com/blog/social-media-the-shift-to-video) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Viral News](https://blog.videosmart.com/tag/viral-news), [Technology](https://blog.videosmart.com/tag/technology) ## [Social Media: The Shift To Video](https://blog.videosmart.com/blog/social-media-the-shift-to-video) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM Earlier this month, Facebook announced it will be launching its own video platform for original TV s... 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