--- title: Blog | VideoSmart | VideoSmart description: VideoSmart Blog --- [Skip to content](https://blog.videosmart.com/author/videosmart#main-content) ![VideoSmart Logo](https://blog.videosmart.com/hs-fs/hubfs/VS_logoLockup-2.png?width=2000&height=300&name=VS_logoLockup-2.png) - Home - Products - Pricing - Blog - Company Open main navigation Close main navigation - Home - Products - Pricing - Blog - Company - [Contact us](https://blog.videosmart.com/author/videosmart#contact) [Contact us](https://blog.videosmart.com/author/videosmart#contact) # Blog Personalised video news and insights, alongside our company updates, culture and options. [![](https://blog.videosmart.com/hubfs/From%20Hype%20to%20Impact%20-%20VS%20Blog%20Image.png)](https://blog.videosmart.com/how-ai-video-moves-from-hype-to-real-results) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Campaign News](https://blog.videosmart.com/tag/campaign-news), [Technology](https://blog.videosmart.com/tag/technology) ## [How AI Video Moves from Hype to Real Results](https://blog.videosmart.com/how-ai-video-moves-from-hype-to-real-results) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Aug 27, 2025, 11:42:37 AM Are you using AI without truly knowing how to get the best out of it? Many businesses are stuck in t... [Read more](https://blog.videosmart.com/how-ai-video-moves-from-hype-to-real-results) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/01-Interactive_Video-4.jpg)](https://blog.videosmart.com/blog/the-ultimate-guide-to-using-interactive-video-effectively-3) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Interactive Video](https://blog.videosmart.com/tag/interactive-video) ## [The Ultimate Guide to Using Interactive Video Effectively](https://blog.videosmart.com/blog/the-ultimate-guide-to-using-interactive-video-effectively-3) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Mar 22, 2021, 12:00:00 AM Interactive video is one of the most underused marketing and communication tools. Interactive video ... [Read more](https://blog.videosmart.com/blog/the-ultimate-guide-to-using-interactive-video-effectively-3) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/VS_BlogPost_Header-1-4.jpg)](https://blog.videosmart.com/blog/company-update-we-are-excited-to-announce-the-addition-of-certain-to-the-team-1-1670425859658) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [VideoSmart News](https://blog.videosmart.com/tag/videosmart-news), [Creative](https://blog.videosmart.com/tag/creative) ## [Company update! We are excited to announce the addition of Certain to the team](https://blog.videosmart.com/blog/company-update-we-are-excited-to-announce-the-addition-of-certain-to-the-team-1-1670425859658) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM Introducing: Studio Certain x VideoSmart [Read more](https://blog.videosmart.com/blog/company-update-we-are-excited-to-announce-the-addition-of-certain-to-the-team-1-1670425859658) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/20170621DMWF_Blogpost-1-4.jpg)](https://blog.videosmart.com/blog/videosmart-takes-centre-stage-at-dmwf) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [VideoSmart News](https://blog.videosmart.com/tag/videosmart-news), [Technology](https://blog.videosmart.com/tag/technology) ## [VideoSmart Takes Centre Stage at #DMWF](https://blog.videosmart.com/blog/videosmart-takes-centre-stage-at-dmwf) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM [Read more](https://blog.videosmart.com/blog/videosmart-takes-centre-stage-at-dmwf) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/20171023-Ebay-personalisation-in-retail-1-4.jpg)](https://blog.videosmart.com/blog/e-bay-monitors-brain-activity-to-enhance-customer-experience) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Viral News](https://blog.videosmart.com/tag/viral-news), [Technology](https://blog.videosmart.com/tag/technology) ## [e-Bay Monitors Brain Activity To Enhance Customer Experience](https://blog.videosmart.com/blog/e-bay-monitors-brain-activity-to-enhance-customer-experience) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM Online C2C giant eBay partnered with Saatchi Art to create a large shopping event called ‘The Art of... [Read more](https://blog.videosmart.com/blog/e-bay-monitors-brain-activity-to-enhance-customer-experience) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/riasplay3-1-4.png)](https://blog.videosmart.com/blog/fca-calls-for-smarter-communications) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [VideoSmart News](https://blog.videosmart.com/tag/videosmart-news), [Campaign News](https://blog.videosmart.com/tag/campaign-news) ## [FCA Calls For Smarter Communications](https://blog.videosmart.com/blog/fca-calls-for-smarter-communications) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM The FCA hits back against information overload in favour of video communications [Read more](https://blog.videosmart.com/blog/fca-calls-for-smarter-communications) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/20170830-SocialMedia_TheShifttoVideo-1-4.jpg)](https://blog.videosmart.com/blog/social-media-the-shift-to-video) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Viral News](https://blog.videosmart.com/tag/viral-news), [Technology](https://blog.videosmart.com/tag/technology) ## [Social Media: The Shift To Video](https://blog.videosmart.com/blog/social-media-the-shift-to-video) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM Earlier this month, Facebook announced it will be launching its own video platform for original TV s... [Read more](https://blog.videosmart.com/blog/social-media-the-shift-to-video) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/thePsychologyBehindPersonalisation-1-4.jpg)](https://blog.videosmart.com/blog/why-do-we-crave-customised-content) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing) ## [Why Do We Crave Customised Content?](https://blog.videosmart.com/blog/why-do-we-crave-customised-content) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM Do you remember a time there was no personalisation? No personalised recommendations based on your l... [Read more](https://blog.videosmart.com/blog/why-do-we-crave-customised-content) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/Interactive_Broadcasting_Blogpost-1-4.jpg)](https://blog.videosmart.com/blog/how-one-newspaper-is-redefining-what-it-means-to-broadcast) [Interactive Video](https://blog.videosmart.com/tag/interactive-video), [Technology](https://blog.videosmart.com/tag/technology) ## [How One Newspaper Is Redefining What It Means To Broadcast](https://blog.videosmart.com/blog/how-one-newspaper-is-redefining-what-it-means-to-broadcast) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM The French newspaper, Le Figaro, is changing the way in which we engage with the news. The daily new... [Read more](https://blog.videosmart.com/blog/how-one-newspaper-is-redefining-what-it-means-to-broadcast) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/Were_finalist_VS-1-4.jpg)](https://blog.videosmart.com/blog/we-re-a-finalist) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [Interactive Video](https://blog.videosmart.com/tag/interactive-video), [VideoSmart News](https://blog.videosmart.com/tag/videosmart-news), [Campaign News](https://blog.videosmart.com/tag/campaign-news) ## [We're a finalist for 'Best Use of Technology' at the Car Finance Awards 2020](https://blog.videosmart.com/blog/we-re-a-finalist) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Feb 17, 2021, 12:00:00 AM We are pleased to announce that we have been selected as a finalist for ‘Best Use of Technology’ at ... [Read more](https://blog.videosmart.com/blog/we-re-a-finalist) First Prev [1](https://blog.videosmart.com/author/videosmart) [2](https://blog.videosmart.com/author/videosmart/page/2) [3](https://blog.videosmart.com/author/videosmart/page/3) [4](https://blog.videosmart.com/author/videosmart/page/4) [5](https://blog.videosmart.com/author/videosmart/page/5) [Next](https://blog.videosmart.com/author/videosmart/page/2) [Last](https://blog.videosmart.com/author/videosmart/page/9) ## Drive people to your products and services Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Learn more ---