An Interactive And Personalised Christmas Video Experience
The time of festivities has begun, and VideoSmart is getting ready for the holidays. When we think of Christmas, we think of fir and pine trees, lights, presents, mulled wine, markets and corporate parties.
But what it also entails is thanks; thanks for this year’s successes, for the accomplishments made, and to look forward to the new year and its opportunities.
Clients adopted personalised and interactive video
At VideoSmart, we are proud of the campaigns we have launched and the results we have delivered.
Clients, new and old, have adopted personalised and interactive video into their strategy, and will continue to add value in this space well into 2018.
We thought long and hard about how to spread festive cheer and put a smile on people’s faces. A team Christmas card? A hamper filled with holiday necessities? Or a bottle of champagne to bring in the new year?
But then it occurred to us; how could we celebrate Christmas at VideoSmart without a festive themed video? And of course, it had to be personalised and interactive. We wouldn’t want our talents to go to waste.
Christmas fate via interactive video
With a huge focus on being sustainable, the omni-channel campaign went into production. Starting with a fully-recycled card, recipients were invited on Perrie the Pine’s journey, from planting his seed to deciding his Christmas fate via interactive video.
With the help of designers, machine operators, the video production team, developers and CLMs, it truly was an MBA/VideoSmart family effort.
Did you know that paper is one of the only few sustainable products and that Europe’s forests are the largest in the world and still growing?
For every tree comes a new tree and more. So, while digital is the future, it’s important to continue embracing print. Videos are strong, but a 360-campaign is powerful.
MBA and VideoSmart in partnership
At VideoSmart, we hope to not only show what MBA and VideoSmart in partnership are capable of in terms of creativity and execution, but also to inspire people to help the forests and understand the truth behind the myths.
Fir now (sorry, we couldn’t resist), have a wonderful Christmas, and a Happy New Year!
The VideoSmart Team
