Video is undoubtedly the most engaging form of media. It can be used to tell a story, a form of dialogue, to explain a service or product, or even used as an interactive test.
\nAnd while everyone understands its value, the biggest challenge is choosing the right style for your brand. 2D, live action, 3D or stop motion?
\nAll of these have a place, but which one suits your message?
\nVideoSmart have created a wide variety of videos for its clients. Ranging from emotion-inducing live footage to simple 2D explainers, clients have chosen the style that keeps their audience’s attention span for the longest.
\nAnd with more than 90% of all our videos being watched till the end, we think it’s safe to say the chosen styles were well received.
\nTo help get you thinking about your next video, here are a short list of things we think make them great:
\nWith the number of videos people watch every day (more than 1.5 billion on YouTube every month), it is more important than ever to create a short, snappy video.
\nStudies have suggested clips between 35 seconds and 2 minutes are most effective. At VideoSmart, we agree that bitesize is best.
\nDo you have to explain a serious and detailed topic such as pensions or mortgages? If so, try out animation for an easy-to-understand style.
\nAre you trying to re-engage customers to book a safari? We suggest using new and existing footage to evoke a sense of nostalgia and spark a new wave of excitement with relatable visuals.
\nChoose just one CTA or behavioural change within the video. Creating different ways of communication or multiple links to different sites will most likely confuse the consumer.
\nOne CTA at the end of the video provides a powerful message that can be supported by an enthusiastic voice-over artist and cheerful music, without crowding the customer with options.
\nProviding a clickable link or an in-video contact form to support the core message, works wonders.
\nWe recommend a big button at the end or the option of branching in the middle to ensure they take the desired next step. Keep viewers engaged by involving them in the video’s journey.
\nWhile it’s important to work within brand guidelines, don’t be afraid to use artistic influences in transitions, stock footage for ‘wow’ shots in between scenes, or dynamic content to make you stand out.
\nThe trick is to utilise different styles at different times and not to feel limited throughout all your communications.
\nAt VideoSmart, we have a plethora of options for you to choose from and will always provide our expert advice during pre-production.
\nWhichever video style you choose, there are two rules of thumb: keep it on brand and keep it interesting.
" description: Video is undoubtedly the most engaging form of media. It can be used to tell a story, a form of dialogue, to explain a service or product, or even used as an interactive test. And while everyone understands its value, the biggest challenge is choosing the right style for your brand. 2D, live action, 3D or stop motion? image: https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/Choosing_right_video_style-blogpost-4.jpg --- [](https://www.videosmart.com/) Open main menu Close main menu - Home - Products - Pricing - Blog - Company [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing) # Choosing The Right Video Style For You  [VideoSmart](https://blog.videosmart.com/author/videosmart) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.videosmart.com/blog/choosing-the-right-video-style-for-you) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.videosmart.com/blog/choosing-the-right-video-style-for-you) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.videosmart.com/blog/choosing-the-right-video-style-for-you)  Video is undoubtedly the most engaging form of media. It can be used to tell a story, a form of dialogue, to explain a service or product, or even used as an interactive test. And while everyone understands its value, the biggest challenge is choosing the right style for your brand. 2D, live action, 3D or stop motion? All of these have a place, but which one suits your message? ## Live Footage, 2D Video or 3D Video? VideoSmart have created a wide variety of videos for its clients. Ranging from emotion-inducing live footage to simple 2D explainers, clients have chosen the style that keeps their audience’s attention span for the longest. And with more than 90% of all our videos being watched till the end, we think it’s safe to say the chosen styles were well received. To help get you thinking about your next video, here are a short list of things we think make them great: ### Video length With the number of videos people watch every day (more than 1.5 billion on YouTube every month), it is more important than ever to create a short, snappy video. Studies have suggested clips between 35 seconds and 2 minutes are most effective. At VideoSmart, we agree that bitesize is best. ### Video style Do you have to explain a serious and detailed topic such as pensions or mortgages? If so, try out animation for an easy-to-understand style. Are you trying to re-engage customers to book a safari? We suggest using new and existing footage to evoke a sense of nostalgia and spark a new wave of excitement with relatable visuals. ### Clear CTA (call-to-action) Choose just one CTA or behavioural change within the video. Creating different ways of communication or multiple links to different sites will most likely confuse the consumer. One CTA at the end of the video provides a powerful message that can be supported by an enthusiastic voice-over artist and cheerful music, without crowding the customer with options. ### Interactive content Providing a clickable link or an in-video contact form to support the core message, works wonders. We recommend a big button at the end or the option of branching in the middle to ensure they take the desired next step. Keep viewers engaged by involving them in the video’s journey. ### Be original While it’s important to work within brand guidelines, don’t be afraid to use artistic influences in transitions, stock footage for ‘wow’ shots in between scenes, or dynamic content to make you stand out. ## Different Video Styles The trick is to utilise different styles at different times and not to feel limited throughout all your communications. At VideoSmart, we have a plethora of options for you to choose from and will always provide our expert advice during pre-production. Whichever video style you choose, there are two rules of thumb: keep it on brand and keep it interesting. ### Leave a Comment ## Related Articles [](https://blog.videosmart.com/blog/can-interactivity-strengthen-video-learning) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing) [Interactive Video](https://blog.videosmart.com/tag/interactive-video) [Technology](https://blog.videosmart.com/tag/technology) ### [Can interactivity strengthen video learning?](https://blog.videosmart.com/blog/can-interactivity-strengthen-video-learning) Interactive video is breaking boundaries in multiple industries and it’s starting to make an impact in the e-learning environment as well.  [VideoSmart](https://blog.videosmart.com/author/videosmart) [Read More](https://blog.videosmart.com/blog/can-interactivity-strengthen-video-learning) [](https://blog.videosmart.com/blog/4-ways-videos-boost-roi) [Personalised Video](https://blog.videosmart.com/tag/personalised-video) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing) [Interactive Video](https://blog.videosmart.com/tag/interactive-video) ### [4 Ways Videos Can Boost Company ROI](https://blog.videosmart.com/blog/4-ways-videos-boost-roi) We’re halfway through 2019 and video continues to be the one of the most effective tools within a company’s marketing strategy. According to [Hubspot](https://blog.hubspot.com/marketing/state-of-video-marketing-new-data), 81% of businesses...  [VideoSmart](https://blog.videosmart.com/author/videosmart) [Read More](https://blog.videosmart.com/blog/4-ways-videos-boost-roi) #### MBA Group - Credit Check ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "VideoSmart", "url" : "https://blog.videosmart.com/author/videosmart" }, "dateModified" : "2022-12-12T17:49:18.751Z", "datePublished" : "2018-01-22T00:00:00.000Z", "headline" : "https://s3-eu-west-1.amazonaws.com/mbaaws-store/website/Choosing_right_video_style-blogpost.jpg\" alt=\"\" width=\"1903\" height=\"1274\" />\nVideo is undoubtedly the most engaging form of media. It can be used to tell a story, a form of dialogue, to explain a service or product, or even used as an interactive test.
\nAnd while everyone understands its value, the biggest challenge is choosing the right style for your brand. 2D, live action, 3D or stop motion?
\nAll of these have a place, but which one suits your message?
\nVideoSmart have created a wide variety of videos for its clients. Ranging from emotion-inducing live footage to simple 2D explainers, clients have chosen the style that keeps their audience’s attention span for the longest.
\nAnd with more than 90% of all our videos being watched till the end, we think it’s safe to say the chosen styles were well received.
\nTo help get you thinking about your next video, here are a short list of things we think make them great:
\nWith the number of videos people watch every day (more than 1.5 billion on YouTube every month), it is more important than ever to create a short, snappy video.
\nStudies have suggested clips between 35 seconds and 2 minutes are most effective. At VideoSmart, we agree that bitesize is best.
\nDo you have to explain a serious and detailed topic such as pensions or mortgages? If so, try out animation for an easy-to-understand style.
\nAre you trying to re-engage customers to book a safari? We suggest using new and existing footage to evoke a sense of nostalgia and spark a new wave of excitement with relatable visuals.
\nChoose just one CTA or behavioural change within the video. Creating different ways of communication or multiple links to different sites will most likely confuse the consumer.
\nOne CTA at the end of the video provides a powerful message that can be supported by an enthusiastic voice-over artist and cheerful music, without crowding the customer with options.
\nProviding a clickable link or an in-video contact form to support the core message, works wonders.
\nWe recommend a big button at the end or the option of branching in the middle to ensure they take the desired next step. Keep viewers engaged by involving them in the video’s journey.
\nWhile it’s important to work within brand guidelines, don’t be afraid to use artistic influences in transitions, stock footage for ‘wow’ shots in between scenes, or dynamic content to make you stand out.
\nThe trick is to utilise different styles at different times and not to feel limited throughout all your communications.
\nAt VideoSmart, we have a plethora of options for you to choose from and will always provide our expert advice during pre-production.
\nWhichever video style you choose, there are two rules of thumb: keep it on brand and keep it interesting.
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