The French newspaper, Le Figaro, is changing the way in which we engage with the news. The daily newspaper is actively adopting video to communicate with its audiences. Of course, using video to convey political issues is nothing revolutionary. However, using interactive video as a national news publisher, is.
\nLe Figaro have created an interactive video player that showcases 60 hours of live video per month. With this player, viewers are able to live comment on videos and soon, they will be able to cast a live vote on topics.
\nAs the head of digital within Le Figaro said, “interactions are so important because we don’t want to be TV. The key is being user-centric.” Adding interactive video to news sites not only provides the opportunity to increase audience interaction and thereby subscription growth, they also give insight into what topics audience members want to know more about.
\nNewspapers, such as the London Times and the Financial Times are now also looking to introduce an interactive publishing strategy. And these won’t be the only broadcasters to adopt the trend.
\nThe level of interactivity currently adopted by Le Figaro is still fairly limited. But VideoSmart believe this could be taken a step further. Instead of using interactivity per single topic, why not create a 60-second video of the most recent headlines, and let the consumer click in-video links, which leads them to the issues they want to learn more about?
\nThis technique, more commonly known as branching, would help to only serve relevant content to the viewer. Because in an age so crowded with information, we need to give customers a say in what they see.
" description: The French newspaper, Le Figaro, is changing the way in which we engage with the news. The daily newspaper is actively adopting video to communicate with its audiences. image: https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/Interactive_Broadcasting_Blogpost-1-4.jpg --- [](https://www.videosmart.com/) Open main menu Close main menu - Home - Products - Pricing - Blog - Company [Interactive Video](https://blog.videosmart.com/tag/interactive-video) [Technology](https://blog.videosmart.com/tag/technology) # How One Newspaper Is Redefining What It Means To Broadcast  [VideoSmart](https://blog.videosmart.com/author/videosmart) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.videosmart.com/blog/how-one-newspaper-is-redefining-what-it-means-to-broadcast) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.videosmart.com/blog/how-one-newspaper-is-redefining-what-it-means-to-broadcast) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.videosmart.com/blog/how-one-newspaper-is-redefining-what-it-means-to-broadcast)  The French newspaper, Le Figaro, is changing the way in which we engage with the news. The daily newspaper is actively adopting video to communicate with its audiences. Of course, using video to convey political issues is nothing revolutionary. However, using [interactive](https://www.videosmart.com/products/interactiveVideo')and [personalised video](https://www.videosmart.com/products/personalisedVideo) as a national news publisher, is. ## Interactive Video Player Le Figaro have created an [interactive video](https://www.videosmart.com/products/interactiveVideo') player that showcases 60 hours of live video per month. With this player, viewers are able to live comment on videos and soon, they will be able to cast a live vote on topics. ### User-centric As the head of digital within Le Figaro said, “interactions are so important because we don’t want to be TV. The key is being user-centric.” Adding [interactive video](https://www.videosmart.com/products/interactiveVideo') to news sites not only provides the opportunity to increase audience interaction and thereby subscription growth, they also give insight into what topics audience members want to know more about. ### Interactive Publishing Strategy Newspapers, such as the London Times and the Financial Times are now also looking to introduce an interactive publishing strategy. And these won’t be the only broadcasters to adopt the trend. ## Branching The level of interactivity currently adopted by Le Figaro is still fairly limited. But VideoSmart believe this could be taken a step further. Instead of using interactivity per single topic, why not create a 60-second video of the most recent headlines, and let the consumer click in-video links, which leads them to the issues they want to learn more about? ### Serving Relevant Content to the Viewer This technique, more commonly known as branching, would help to only serve relevant content to the viewer. Because in an age so crowded with information, we need to give customers a say in what they see. ### Leave a Comment ## Related Articles [](https://blog.videosmart.com/blog/why-interactive-video-is-relevant-for-your-brand) [Personalised Video](https://blog.videosmart.com/tag/personalised-video) [Interactive Video](https://blog.videosmart.com/tag/interactive-video) ### [Why Interactive Video Is Relevant For Your Brand](https://blog.videosmart.com/blog/why-interactive-video-is-relevant-for-your-brand) We’ve all come to accept that video is a powerful content marketing tool. Recent stats show that 43% of consumers want to see more video content from brands and 51.9% of...  [VideoSmart](https://blog.videosmart.com/author/videosmart) [Read More](https://blog.videosmart.com/blog/why-interactive-video-is-relevant-for-your-brand) [](https://blog.videosmart.com/blog/battling-old-age-through-interactive-video) [Interactive Video](https://blog.videosmart.com/tag/interactive-video) [Technology](https://blog.videosmart.com/tag/technology) ### [Battling Old Age Through Interactive Video | VideoSmart](https://blog.videosmart.com/blog/battling-old-age-through-interactive-video) It is commonly known that older people are vulnerable to loneliness and social isolation, which can have a serious effect on health. But in Scotland, they have found a...  [VideoSmart](https://blog.videosmart.com/author/videosmart) [Read More](https://blog.videosmart.com/blog/battling-old-age-through-interactive-video) #### MBA Group - Credit Check ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "VideoSmart", "url" : "https://blog.videosmart.com/author/videosmart" }, "dateModified" : "2022-12-12T16:57:27.911Z", "datePublished" : "2021-02-17T00:00:00.000Z", "headline" : "https://s3-eu-west-1.amazonaws.com/mbaaws-store/website/Interactive_Broadcasting_Blogpost.jpg\" alt=\"\" width=\"1264\" height=\"846\" />\nThe French newspaper, Le Figaro, is changing the way in which we engage with the news. The daily newspaper is actively adopting video to communicate with its audiences. Of course, using video to convey political issues is nothing revolutionary. However, using interactive video as a national news publisher, is.
\nLe Figaro have created an interactive video player that showcases 60 hours of live video per month. With this player, viewers are able to live comment on videos and soon, they will be able to cast a live vote on topics.
\nAs the head of digital within Le Figaro said, “interactions are so important because we don’t want to be TV. The key is being user-centric.” Adding interactive video to news sites not only provides the opportunity to increase audience interaction and thereby subscription growth, they also give insight into what topics audience members want to know more about.
\nNewspapers, such as the London Times and the Financial Times are now also looking to introduce an interactive publishing strategy. And these won’t be the only broadcasters to adopt the trend.
\nThe level of interactivity currently adopted by Le Figaro is still fairly limited. But VideoSmart believe this could be taken a step further. Instead of using interactivity per single topic, why not create a 60-second video of the most recent headlines, and let the consumer click in-video links, which leads them to the issues they want to learn more about?
\nThis technique, more commonly known as branching, would help to only serve relevant content to the viewer. Because in an age so crowded with information, we need to give customers a say in what they see.
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