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For years, video has been the most powerful media form, but creating it hasn’t always been easy—it’s often costly, complex, and time-consuming. Yet, video still reigns as the most-watched content online, driving 80% of global internet traffic (Personify). Recognising the demand for video and the barriers to creating it, VideoSmart has developed Vidiu—a platform designed to empower professionals to produce high-quality, engaging videos with ease.
In this article, we’ll explore the tools, features, and use cases that make Vidiu a standout platform. But first, a message from the Founder of Vidiu, and Director of VideoSmart, Leilah Aintaoui.
“I am so proud to launch our latest SaaS tool, Vidiu. This has been such a long time in the making, and we are incredibly excited. We have built a platform that sets a new standard in professional video creation. Our dedicated team has worked hard to ensure seamless usability and secure, reliable performance. This tool isn't just a product; it’s a game-changer for content creators and salespeople looking for a simple way to elevate their storytelling.
We hope you love it as much as we do - and with a roadmap of new features ahead, getting your feedback on what works, what doesn't, and what you want to see next, is so important.”
Why Vidiu?
If you’re familiar with VideoSmart, you’ll know we’re at the forefront of producing personalised and interactive videos that use cutting-edge technology to connect with audiences on a personal level. But in 2024, we’re enhancing our offering with an entirely new toolkit.
On a mission to eliminate the barriers of modern video creation, we’ve built a platform that brings simplicity and sophistication to anyone with a message to share. Designed for efficiency, Vidiu is tailored for professionals who want the freedom to create engaging, impactful videos without needing a full production team. Whether it’s a quick explainer, a product demo, a sales pitch or an internal update, Vidiu makes video simple by combining cutting-edge technology with an easy-to-navigate interface.
The Brand
Vidiu’s brand reflects our values: fresh, tech-forward, and approachable. The platform’s youthful, playful design complements its professional-grade capabilities, making it a place where creativity meets precision. Our aim is to keep things simple and efficient without sacrificing quality or fun—after all, video creation should be exciting! The platform’s playful touch is seen in its intuitive interface, colourful features, and vibrant animations, which make it feel approachable and enjoyable to use. At the same time, Vidiu maintains a professional edge with a strong focus on security-first features and high-quality outputs, ensuring it meets the demands of today’s businesses.
The ‘u’ in Vidiu stands for you. Our platform is designed with you at the centre of the experience, and the same goes for our messaging. With Vidiu, you’re not just creating a video—you’re creating a Vidiu, a video tailored specifically to your needs and purpose. Whether you’re showcasing a product, sharing insights, or telling a story, Vidiu empowers you to make it your own.
Powerful Features at Your Fingertips
So, what can you do with Vidiu? Vidiu’s features combine the latest in AI advancements with VideoSmart’s proprietary technology stack to help businesses get the most out of video.
Video Production:
Create a video in just 3 steps (and 3 minutes).
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Start by choosing a background—whether it’s inserting media, picking a colour, recording your screen, or even recording yourself. This is where your Vidiu begins.
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Next, decide who will narrate your video. You can opt for an AI Avatar, a recording of yourself positioned in the corner of the screen, or even generate text-to-speech audio for a polished, professional touch.
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If needed, add additional scenes, or if you’re finished, hit “Generate” to create your Vidiu. Then, send and track your Vidiu with ease!
Video Hosting & Sharing:
Host your Vidiu on a sleek, fully-branded landing page, complete with the option to add custom CTA buttons—empowering you to not only engage viewers but also drive meaningful action. Share your Vidiu in whichever way works best for you—whether through email, SMS, a direct link, or embed code.
Video Analytics & Insights:
Stay on top of your Vidiu’s impact with real-time tracking. Your personalised dashboard gives you a detailed view of your video’s performance—tracking everything from views and clicks to key engagement metrics. With insights from the first play to the last click, you will know exactly which content hits the mark, helping you fine-tune your strategy and communicate even more effectively.
AI Video Tools:
Vidiu’s AI tools make video creation faster, smarter, and accessible to anyone. With text-to-speech for pro-quality narration and lifelike AI avatars as “virtual hosts,” you can produce polished, engaging videos anytime, anywhere—no setup needed. Whether you’re on the move or in low light, Vidiu’s tech lets you create captivating content effortlessly. And this is only the beginning; Vidiu’s AI capabilities are set to expand with even more innovative features on the way.
Best in Class Security:
Vidiu offers best-in-class security to keep your content protected. Our Cyber Essentials PLUS and ISO 27001/9001 certifications ensure rigorous standards, while multi-layer encryption safeguards sensitive data. With features like Single Sign-On, privacy controls, and custom user permissions, Vidiu provides flexibility and control over access and privacy settings. And with more security enhancements on the horizon, we’re committed to maintaining the highest level of protection.
How Vidiu Supports Today’s Business Landscape
Business communication should be engaging at the very least, and video is the most impactful way to make that happen. Vidiu’s versatility caters to everyone, from marketers and educators to sales teams and customer support. With video, businesses can better connect with clients, explain complex ideas, and build their brands—all within minutes.
Sell with Vidiu
94% of sales professionals say that video helps to build buyer confidence (Wyzowl). Vidiu makes it easy for sales teams to create compelling, personalised videos for pitches, product demos, and follow-ups, allowing them to connect with prospects in a more engaging, memorable way. By adding a human touch through narrated videos or virtual hosts, sales reps can stand out from the competition and build stronger client relationships.
Market with Vidiu
Vidiu empowers marketing teams to create engaging, ROI-driven content. With 92% of marketers reporting that video gives them a positive return on investment (Animoto), it’s clear that video is a must-have tool for impactful campaigns. The platform’s intuitive interface and time-saving AI tools allow marketers to create professional-quality videos quickly, without requiring specialised skills or resources.
Communicate with Vidiu
Vidiu simplifies communication by helping users create videos that clearly convey complex information or ideas. In fact, 78% of people say that video communication is more effective for demonstrating complex concepts (Wyzowl), making Vidiu an ideal tool for instructional, educational, or internal updates. By enabling users to add narration, visual aids, and even AI avatars, Vidiu helps ensure that key messages are both understandable and engaging, no matter the topic or audience.
Create with Vidiu
No tech skills? No problem. Vidiu is designed with simplicity in mind, allowing users to start creating professional-quality videos instantly. With Vidiu, anyone on your team can dive right in, thanks to a user-friendly interface that’s as intuitive as it is powerful. In fact, Vidiu requires no support and training to get started, meaning there’s no waiting for setup or costly onboarding sessions.
How to Get Started
Getting started with Vidiu is as easy as it gets. Just head to www.vidiu.co.uk and create a free account to start exploring our user-friendly video creation tools right away. With a free account, you can instantly create professional-quality videos without any hassle or setup. If you love the platform and want to unlock even more features, it’s easy to take things up a notch. Simply reach out to enquire about an enterprise account, which provides enhanced capabilities tailored for your team.
We’re excited to see how you’ll use Vidiu to tell your story and amplify your brand.
