--- title: Blog | VideoSmart | Digital Marketing description: Digital Marketing | VideoSmart Blog --- [Skip to content](https://blog.videosmart.com/tag/digital-marketing#main-content) ![VideoSmart Logo](https://blog.videosmart.com/hs-fs/hubfs/VS_logoLockup-2.png?width=2000&height=300&name=VS_logoLockup-2.png) - Home - Products - Pricing - Blog - Company Open main navigation Close main navigation - Home - Products - Pricing - Blog - Company - [Contact us](https://blog.videosmart.com/tag/digital-marketing#contact) [Contact us](https://blog.videosmart.com/tag/digital-marketing#contact) # Blog Personalised video news and insights, alongside our company updates, culture and options. [![](https://blog.videosmart.com/hubfs/VS%20STL%20Article%20Thumbnail.png)](https://blog.videosmart.com/how-data-driven-video-is-reinventing-pension-communications) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Must Read](https://blog.videosmart.com/tag/must-read) ## [How Data-driven Video is Reinventing Pension Communications](https://blog.videosmart.com/how-data-driven-video-is-reinventing-pension-communications) ![Picture of Mia Billam](https://blog.videosmart.com/hs-fs/hubfs/MicrosoftTeams-image%20(4).png?width=50&name=MicrosoftTeams-image%20(4).png) [Mia Billam](https://blog.videosmart.com/author/mia-billam) May 18, 2026, 2:06:50 PM Every year, pension providers send millions of communications they are legally required to send. Ann... [Read more](https://blog.videosmart.com/how-data-driven-video-is-reinventing-pension-communications) [![](https://blog.videosmart.com/hubfs/VS%20Stop%20the%20Switch%20Blog.png)](https://blog.videosmart.com/why-retention-deserves-more-attention) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Must Read](https://blog.videosmart.com/tag/must-read) ## [Why Retention Deserves More Attention](https://blog.videosmart.com/why-retention-deserves-more-attention) ![Picture of Mia Billam](https://blog.videosmart.com/hs-fs/hubfs/MicrosoftTeams-image%20(4).png?width=50&name=MicrosoftTeams-image%20(4).png) [Mia Billam](https://blog.videosmart.com/author/mia-billam) Feb 25, 2026, 12:30:00 PM There's a conversation happening in marketing teams across sectors that face churn on a regular basi... [Read more](https://blog.videosmart.com/why-retention-deserves-more-attention) [![](https://blog.videosmart.com/hubfs/VS%20Blog%20Image%20%20(1).png)](https://blog.videosmart.com/the-psychology-behind-why-personalised-videos-convert) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing) ## [The Psychology Behind Why Personalised Videos Convert](https://blog.videosmart.com/the-psychology-behind-why-personalised-videos-convert) ![Picture of Mia Billam](https://blog.videosmart.com/hs-fs/hubfs/MicrosoftTeams-image%20(4).png?width=50&name=MicrosoftTeams-image%20(4).png) [Mia Billam](https://blog.videosmart.com/author/mia-billam) Feb 18, 2026, 10:29:03 AM There's something magnetic about seeing your own name. Whether it's hearing it called across a crowd... [Read more](https://blog.videosmart.com/the-psychology-behind-why-personalised-videos-convert) [![](https://blog.videosmart.com/hubfs/Vulnerability%20VS%20Article%20Image%20(1).png)](https://blog.videosmart.com/why-is-better-communication-with-vulnerable-audiences-key-to-retention) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Campaign News](https://blog.videosmart.com/tag/campaign-news), [Must Read](https://blog.videosmart.com/tag/must-read) ## [Why Is Better Communication with Vulnerable Audiences Key to Retention?](https://blog.videosmart.com/why-is-better-communication-with-vulnerable-audiences-key-to-retention) ![Picture of Mia Billam](https://blog.videosmart.com/hs-fs/hubfs/MicrosoftTeams-image%20(4).png?width=50&name=MicrosoftTeams-image%20(4).png) [Mia Billam](https://blog.videosmart.com/author/mia-billam) Jan 19, 2026, 3:10:57 PM At least 60% of the customers organisations communicate with daily display one or more characteristi... [Read more](https://blog.videosmart.com/why-is-better-communication-with-vulnerable-audiences-key-to-retention) [![](https://blog.videosmart.com/hubfs/VS%20Christmas%20Video%20Blog%20%20(1).png)](https://blog.videosmart.com/the-power-of-video-at-christmas) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing) ## [The Power of Video at Christmas](https://blog.videosmart.com/the-power-of-video-at-christmas) ![Picture of Mia Billam](https://blog.videosmart.com/hs-fs/hubfs/MicrosoftTeams-image%20(4).png?width=50&name=MicrosoftTeams-image%20(4).png) [Mia Billam](https://blog.videosmart.com/author/mia-billam) Dec 2, 2025, 1:43:08 PM Christmas is ultimately about connection, which is why how we communicate during the festive period ... [Read more](https://blog.videosmart.com/the-power-of-video-at-christmas) [![](https://blog.videosmart.com/hubfs/VideoSmart%20AI%20Confusion%20into%20Clarity%20(1200%20x%20644%20px).png)](https://blog.videosmart.com/how-interactive-video-turns-ai-confusion-into-clarity) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Interactive Video](https://blog.videosmart.com/tag/interactive-video), [Technology](https://blog.videosmart.com/tag/technology) ## [How Interactive Video Turns AI Confusion into Clarity](https://blog.videosmart.com/how-interactive-video-turns-ai-confusion-into-clarity) ![Picture of Mia Billam](https://blog.videosmart.com/hs-fs/hubfs/MicrosoftTeams-image%20(4).png?width=50&name=MicrosoftTeams-image%20(4).png) [Mia Billam](https://blog.videosmart.com/author/mia-billam) Oct 15, 2025, 10:17:42 AM When it comes to AI, we've noticed something interesting in our conversations with clients lately. T... [Read more](https://blog.videosmart.com/how-interactive-video-turns-ai-confusion-into-clarity) [![](https://blog.videosmart.com/hubfs/From%20Hype%20to%20Impact%20-%20VS%20Blog%20Image.png)](https://blog.videosmart.com/how-ai-video-moves-from-hype-to-real-results) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Campaign News](https://blog.videosmart.com/tag/campaign-news), [Technology](https://blog.videosmart.com/tag/technology) ## [How AI Video Moves from Hype to Real Results](https://blog.videosmart.com/how-ai-video-moves-from-hype-to-real-results) ![Picture of VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=50&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) Aug 27, 2025, 11:42:37 AM Are you using AI without truly knowing how to get the best out of it? Many businesses are stuck in t... [Read more](https://blog.videosmart.com/how-ai-video-moves-from-hype-to-real-results) [![](https://blog.videosmart.com/hubfs/Gen%20Z%20Blog%20LinkedIn%20Cover%20Image%20(2).png)](https://blog.videosmart.com/next-gen-video-explained-what-it-is-and-why-it-matters-in-2025) [Personalised Video](https://blog.videosmart.com/tag/personalised-video), [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Technology](https://blog.videosmart.com/tag/technology) ## [“Next Gen Video” Explained: What It Is and Why It Matters in 2025](https://blog.videosmart.com/next-gen-video-explained-what-it-is-and-why-it-matters-in-2025) ![Picture of Mia Billam](https://blog.videosmart.com/hs-fs/hubfs/MicrosoftTeams-image%20(4).png?width=50&name=MicrosoftTeams-image%20(4).png) [Mia Billam](https://blog.videosmart.com/author/mia-billam) Aug 5, 2025, 9:53:50 AM Everyone's talking about ‘Next Gen Video’. It’s on trend reports, agency roadmaps, product decks, th... [Read more](https://blog.videosmart.com/next-gen-video-explained-what-it-is-and-why-it-matters-in-2025) [![](https://blog.videosmart.com/hubfs/VS%20Campaign%20Blog%20Header%20Image%20(1).png)](https://blog.videosmart.com/silent-but-powerful-how-to-create-videos-that-speak-without-sound) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [Video Messaging](https://blog.videosmart.com/tag/video-messaging), [Creative](https://blog.videosmart.com/tag/creative), [Technology](https://blog.videosmart.com/tag/technology) ## [Silent But Powerful: How to Create Videos That Speak Without Sound](https://blog.videosmart.com/silent-but-powerful-how-to-create-videos-that-speak-without-sound) ![Picture of Mia Billam](https://blog.videosmart.com/hs-fs/hubfs/MicrosoftTeams-image%20(4).png?width=50&name=MicrosoftTeams-image%20(4).png) [Mia Billam](https://blog.videosmart.com/author/mia-billam) Jul 2, 2025, 11:54:36 AM In a scroll-first world, videos that communicate powerfully without sound rise above the noise. With... [Read more](https://blog.videosmart.com/silent-but-powerful-how-to-create-videos-that-speak-without-sound) [![](https://blog.videosmart.com/hubfs/FSF%20Blog%20Images.png)](https://blog.videosmart.com/elevator-pitch-from-our-director-calls-for-smarter-video-communication-in-finance) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing), [VideoSmart News](https://blog.videosmart.com/tag/videosmart-news) ## [Elevator Pitch from Our Director Calls for Smarter Video Communication in Finance](https://blog.videosmart.com/elevator-pitch-from-our-director-calls-for-smarter-video-communication-in-finance) ![Picture of Mia Billam](https://blog.videosmart.com/hs-fs/hubfs/MicrosoftTeams-image%20(4).png?width=50&name=MicrosoftTeams-image%20(4).png) [Mia Billam](https://blog.videosmart.com/author/mia-billam) Apr 10, 2025, 9:51:32 AM When our Director, Leilah Aintaoui, stepped into the Financial Services Forum studio to deliver her ... 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