--- title: Turn Customer Data into Connection, with VideoSmart for Dynamics 365 description: Discover what makes short form video so popular and how your brand can use it to deliver your message with more impact. image: https://blog.videosmart.com/hubfs/Hubspot%20VS%20Banner%20(1250%20x%20780%20px)%20(1).svg --- [![logo-videosmart-black-200px 7](https://blog.videosmart.com/hs-fs/hubfs/logo-videosmart-black-200px%207.png?width=408&height=64&name=logo-videosmart-black-200px%207.png "logo-videosmart-black-200px 7")](https://www.videosmart.com/) Open main menu Close main menu - Home - Products - Pricing - Blog - Company [Personalised Video](https://blog.videosmart.com/tag/personalised-video) # Turn Customer Data into Connection, with VideoSmart for Dynamics 365 ![VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=45&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.videosmart.com/turn-customer-data-into-connection-with-videosmart-for-dynamics-365) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.videosmart.com/turn-customer-data-into-connection-with-videosmart-for-dynamics-365) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.videosmart.com/turn-customer-data-into-connection-with-videosmart-for-dynamics-365) ![](https://blog.videosmart.com/hubfs/Hubspot%20VS%20Banner%20(1250%20x%20780%20px)%20(1).svg) Personalised video has proven itself as one of the most engaging forms of brand content, consistently outperforming generic videos and static emails. But many organisations still haven't integrated it into their communications strategy. And those that have rarely use it at regular touchpoints across the customer journey. That's a missed opportunity for brands looking to strengthen their customer relationships to drive commercial goals. Because when triggered at significant customer moments, personalised video can supercharge engagement, connection and loyalty, and give great return on investment. So, what's holding brands back from making it an integral part of their comms? ## **The struggle is real: Understanding the barriers between brands and personalised video** Brands might ***know*** the value of sending personalised videos, but their CRMs and CEPs weren't necessarily designed for creating and sending personalised videos at scale. Whilst those platforms lend themselves to personalised email, personalised video is often perceived as out of reach or limited to one-off sends. It's also difficult to achieve real-time personalisation when different systems are expected to operate in sync. There can be long delays between an event being triggered, the relevant customer data being collected, and a video being generated and sent. And because most brands are handling vast amounts of customer data, with much of it siloed, the problem is even more complex. Given the technical and operational limitations brands are facing, it's no wonder so many believe that introducing personalised video will make their tech stack even more complicated. ## **Problem solved: How integrations make personalised video possible** Integrations unlock the potential of personalised video by acting as a bridge between customer data and workflows in CRMs and CEPs, and personalised video platforms. With this in mind, VideoSmart is constantly driving to build partnerships with CRM solutions already used by brands to create effortless, streamlined integrations that seamlessly connect leading marketing platforms with our video technology, to make personalised video more accessible than ever. ## **VideoSmart now integrates with Dynamics 365** As we announced early in the year, VideoSmart already integrates with several CRMs and CEPs including HubSpot, Braze, Salesforce Marketing Cloud and MBA Pulse. Now, we are thrilled to add [Microsoft Dynamics 365](https://pages.videosmart.com/videosmart-microsoft-dynamics-365-integration) to our integrations collection, making personalised video even easier to adopt. That means thousands of businesses that use Dynamics 365 can create and automate personalised video in their Power Automate workflows, using the valuable customer data they already hold, to send throughout the customer journey. No specialist skills are needed and there are no changes to your existing Dynamics 365 setup. Just import the integration package into Dynamics 365 to get started. It's a simple, seamless and scalable way to make personalised video part of your communications strategy. ## **Personalised video doesn’t mean more complexity** VideoSmart integrations were made to be simple. You can embed personalised video into your workflows without extending or complicating your setup, because our integration is built around clicks, not code. Once the integration package has been imported into Dynamics 365, users simply add the Create step to workflows, select a campaign and choose recipients. A personalised video link is instantly generated and can be sent to clients or saved in their record. The entire process is managed by your in-house teams, using the platform you already know and trust. ## Get started today VideoSmart integrations make it easier than ever for organisations to make personalised video part of their automated workflows. Discover our full range of[integrations.](https://pages.videosmart.com/integrations)   ### Leave a Comment ## Related Articles [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/20180926-music_for_your_video-blogpost-v1-4.jpg)](https://blog.videosmart.com/blog/6-steps-choose-right-music-video) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing) [Creative](https://blog.videosmart.com/tag/creative) ### [6 Simple Steps To Choose The Right Music For Your Video](https://blog.videosmart.com/blog/6-steps-choose-right-music-video) ## Why Is Music In Video So Important? ![VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=45&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) [Read More](https://blog.videosmart.com/blog/6-steps-choose-right-music-video) [![](https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/20190411-Tips_to_Review_Storyboard-blogpost-v2-4.jpg)](https://blog.videosmart.com/blog/best-6-tips-review-storyboard) [Creative](https://blog.videosmart.com/tag/creative) ### [The Best 6 Tips To Review A Storyboard](https://blog.videosmart.com/blog/best-6-tips-review-storyboard) If video forms part of your communications strategy, you’ll know the importance of the pre-production phase. ![VideoSmart](https://blog.videosmart.com/hs-fs/hubfs/VS_Social_Orange.jpg?width=45&name=VS_Social_Orange.jpg) [VideoSmart](https://blog.videosmart.com/author/videosmart) [Read More](https://blog.videosmart.com/blog/best-6-tips-review-storyboard) #### MBA Group - Credit Check ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "VideoSmart", "url" : "https://blog.videosmart.com/author/videosmart" }, "dateModified" : "2026-11-05T10:06:07.548Z", "datePublished" : "2026-11-05T09:43:40.000Z", "headline" : "Turn Customer Data into Connection, with VideoSmart for Dynamics 365", "image" : [ "https://blog.videosmart.com/hubfs/Hubspot%20VS%20Banner%20(1250%20x%20780%20px)%20(1).svg" ], "mainEntityOfPage" : { "@id" : "https://blog.videosmart.com/turn-customer-data-into-connection-with-videosmart-for-dynamics-365", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.videosmart.com/hubfs/VS_logoLockup-2.png" }, "name" : "MBA Group" } } ```