Introducing VS Messenger  

In today’s fast-paced and crowded digital world, it is vital for your business communications to stand out. You may have heard of personalised video and interactive video as powerful marketing and sales tools, that effectively increase the engagement of your audience. To be precise, viewers retain 95% of a message when it’s in video format, compared to 10% when reading it in text (Insivia).  

Is your business stuck in traditional modes of text-based marketing? A recent statistic showed that 70% of ‘non-video-marketers' plan to start using video marketing in 2023 (Wyzowl), so it is urgent to move with the times. When looking at reasons why ‘non-video marketers’ weren’t using video, this report found that 30% of people said they lack the time to create it, whilst 18% don’t know where to start (Wyzowl). If you can relate to these reasons for being reluctant to use video marketing, our new VS Messenger product will make the transition easier.  

VS Messenger is VideoSmart’s new video messaging platform that places the creativity and control in your hands, allowing you to create, send, and track personalised and interactive videos. 

Industry Use Cases  

VS Messenger has endless potential for improving communications across a variety of industries with video messaging. Let’s explore some use cases of video messaging that will allow you to visualise its versatility and effectiveness.  

Recruitment  

Recruitment is an extremely competitive industry and whilst finding the right talent is key to company success, it can also be challenging. According to LinkedIn, 30% of the workforce are actively job searching whilst 70% are passive talent. To ensure you aren’t missing the attention of these passive job seekers, you may need to think outside the box of a standard bullet-point job specification. 

76% of hiring managers say the most difficult challenge in recruitment is finding the right candidates for a role (LinkedIn), which is particularly hard if a role requires specific or niche experience. Often, the best bet of finding high-quality talent is to source candidates by headhunting instead of relying on applications, as 62% of talent teams agree (LinkedIn). To stand out amongst other job offers that top candidates may be receiving, why not film a personalised video to send with VS Messenger, that goes directly to their LinkedIn inbox. The more effort invested in reaching out to candidates, the higher the chances of gaining their interest in a role. In the long run, this is more likely to generate ROI, as organisations who invest in strong candidate experiences find that the quality of their new hires improves by 70% (LinkedIn).  

Have you ever come across a video CV? This is an example of how video has already made its mark on the recruitment process. Rather than relying on paper CVs, candidates film a short video to introduce themselves, allowing them to speak directly to potential employers whilst showcasing their personality and skillset.  

But why stop there? With VS Messenger, you can create engaging video job specifications that are more likely to attract top talent. Research shows that the average job seeker takes around 50 seconds to decide if a job description suits them but are willing to invest over 5 minutes of their time to watch a video job advertisement (Entrepreneur). With VS Messenger, you can even add in-video CTA buttons that allow a candidate to instantly apply for the job or schedule an interview, making the job application process seamless.  

Real Estate 

Selling a property is largely about the look and feel of a place, so video is no doubt a powerful medium to utilise. When it comes to attracting potential buyers, you can record a video message that outlines the main selling points of a property and send this as an email, text message or video link.

Virtual tours and property videos are already a hit with potential buyers, but why not make these personalised and interactive with VS Messenger? Once an estate agent has built a relationship with the buyer and developed an understanding of what they’re looking for, they can use the 1-2-1 video platform to create a video tour which explains what elements of the property match their expectations and needs.  

Video messaging is also a more time efficient way of showing a property, allowing the viewer to eliminate properties they don’t like which saves time on viewings. When it does come to booking a viewing, in-video CTAs with VS Messenger will allow the viewer to do this immediately, whilst also being able to download the floor plan.  

Healthcare 

When the COVID pandemic hit the world by storm, there was a significant shift in healthcare communications. Face-to-face consultations were often replaced by digital services, such as messaging, calls, or video calls. Even as services have gradually returned to normal, digital healthcare communications continue to be used.  

A recent study found that a combination of face-to-face and video consultations are most effective for delivering healthcare (Williams et al., 2023). With this in mind, it is clear that video is a powerful tool for delivering sensitivity and clarity when communicating with patients. 

With VS Messenger, video messaging can be used to respond to health queries of patients, provide personalised medical advice, send appointment reminders with necessary information, appointment follow-ups, and much more. It would also be valuable to make use of CTAs, with buttons that direct the patient to book another appointment, access further medical information, or direct the patient to a support group.  

Furthermore, private clinics can make use of video messaging with VS Messenger, including private dental clinics, aesthetic clinics or cosmetic clinics.

You may want to consider using VS Messenger at these stages of the patient journey: 

• Preparing patients before a treatment whilst addressing any enquiries or concerns.

• Checking in with a patient during the recovery process. 

• Gaining feedback to learn how happy the patient is with a procedure. 

• Introducing any product launches that the patient may be interested in. 

Finance  

When it comes to video personalisation, banking and finance firms should employ this technology to demonstrate their level of care towards customer financial wellbeing and stability. Customer engagement is key in the finance industry as it forms the basis of trust in financial services.  

To increase customer engagement in financial services, there are many use cases of video messaging that will help. With VS Messenger, video can be used by investment managers to send clients an overview of how their investments are performing. This is particularly helpful when explaining figures that may not be as well understood via text.

Additionally, mortgage advisors can provide breakdowns of client mortgage offers and agreements. To view an example, take a look at how we created a personalised mortgage onboarding video for NatWest here. 

Conclusion  

The industry use cases discussed in this article are just some examples of how video messaging can effectively build a trustworthy relationship with clients to drive sales and conversions.  

If you’re considering adding video messaging into your marketing strategy, our new VS Messenger product is an efficient, functional, and powerful platform that drives results. 

Get started today 

If you want to test the power of VS Messenger before you subscribe, you can start a free 7-day trial of the platform that can be used between 5 users in your business. Simply visit https://www.vs-messenger.com/signup.  

Do you have any questions? Here at VideoSmart, we are happy to provide a demo of our products and discuss how they can benefit your business with effective customer journeys. Contact us at hello@videosmart.com.