A leading UK insurance provider rolls out VideoSmart solution across its business.
Following the success of its test campaign, a leading insurance provider in the UK has rolled out four personalised videos to welcome new car and home insurance customers and remind existing customers of their impending renewal date.
With the world of financial services becoming increasingly digital, it seems only right that companies take their customers on this digital journey with them.
Lengthy on-boarding messages, wordy pleas for renewal, and statements as long as your arm are no longer the most engaging form of media.
Customers want to be informed quickly, clearly and concisely, seeing only messages that are relevant to them. What's more, they expect these messages across their entire customer life cycle.
And that is just what a leading insurance provider has done in partnership with VideoSmart.
Using a range of data, including customer preferences and policy details, each video is tailored specifically to the recipient.
The 365-day campaign is still young, but results are already remarkable, with some segments reaching a 54% open rate and a 69% click-through rate. Moreover, 97% of customers are rating their personalised video 3, 4 or 5 stars, proving the appeal of such a campaign.
With this success, it is unsurprising that the insurance company is looking to further increase its investment in video.
It’s fairly simple; now is the time to attack your video content strategies head-on.
With more users interacting with videos than ever before it is even more essential that you have targeted and relevant videos for your customers to experience, whether they are new or lapsed.
Personalised videos are the next step up in video content strategies. This kind of content brings a human touch to your audience, which generic videos cannot.
With such a plethora of data on each customer, teamed with the growing trend in video, the real question is: why aren’t you combining the two to create a winning four-mula?
The key is to target moments - moments when you know someone is behaving in a way that predisposes them to your message.
Whether they’ve just taken out a policy, recently returned from holiday, or its that long-awaited payday, make the most of these moments, because they only last for…well, a moment.
Create your own winning formula using Personalised and Interactive Videos today by contacting us at hello@videosmart.com.