We're starting the week with a bang here at VideoSmart as we've just been nominated for this year's International Content Marketing Awards.
• Best Finance Campaign
• Best Use of Data and Insight
The International Content Marketing Awards are the biggest event in the content marketing calendar. Agencies from across the world enter their work to be judged by pioneers in the industry.
We have entered one of our employee communications personalised video campaign, which was delivered in partnership with our client Capita. Market-leader in the financial sector, Capita, identified a business challenge: employee engagement with their Atlas Master Trust scheme was not being optimised.
The VideoSmart team used a multi-channel, data-driven approach to educate customers on their current savings, investments, future projections, and what they could do to improve their retirement outcome.
VideoSmart translated these data points into an easy-to-digest format that helped employees make better-educated decisions with regards to their future.
By simplifying a complex, financial topic by breaking it down into an easy-to-understand , engaging format, members were left educated and encouraged to take action to improve their retirement outcome.
Personalised and interactive video campaigns are finally competing head-to-head with traditional video campaigns and we're excited to be nominated alongside some big names in the industry. The winners will be announced on the 26th of November in a lavish ceremony held at the Troxy in London.
See the full list of nominees at: http://bit.ly/CMA-AwardNominations
