The trends in Internet consumption are ever changing.

Retailers are constantly trying to make the customer journey more seamless and excite Internet browsers through new technologies, with e-commerce brands leading the way.

Personalised Online Shopping

ASOS is one of those companies who are setting the benchmark for online shopping. Their latest innovation allows customers to search through the 85,000 items with a photo as a reference.

The technology is based on the newest ways in which millennials search the internet. Nowadays, 80% of traffic is driven by mobile devices, and 70% of orders are placed via mobile apps. With over 5,000 products added to ASOS each week, the variety of products can be quite overwhelming.

Artificial Intelligence and Augmented Reality

As virtually everyone has a camera built into their phone, it makes sense to use Artificial Intelligence and Augmented Reality to enhance the browser journey.

So how does it work? ASOS has partnered with Nike to develop an app, where customers can upload a photo of their desired outfit, which is then matched to clothing in the ASOS inventory.

Several options are provided, just in case you’re not a fan of the first.

Interactive Chatbot

But the innovation doesn’t end here. In the next year, ASOS is planning to add another 200 staff members to their tech team as it looks to further incorporate AI and AR into their website and apps. There is even talk of a live chatbot providing suggestions to website visitors.

BloomReach have suggested that the technology can increase product views, website return visits and an increase in average spend.

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Video Search Tool

Website analytics have suggested that out of the 30.3 million visits to e-commerce websites with visual search tools, 48% of visitors viewed more products than those who did not use the video search tool. Also, these visitors placed an order 9% more worthy than those who did not.

Interactive Video with Product Recommendations

ASOS’ vision for continuous innovation will no doubt inspire other retailers to do the same.

But what if brands could take this to another level with interactive video: providing a video with relevant product recommendations and a clickable functionality so that whatever takes their fancy, goes straight in their basket.

Tailored suggestions are good, but images are dated.
Bring these to life with personalised and interactive video solutions. To find out more, contact hello@videosmart.com