Elevator Pitch from Our Director Calls for Smarter Video Communication in Finance

When our Director, Leilah Aintaoui, stepped into the Financial Services Forum studio to deliver her elevator pitch for MBA Group, she touched on a critical challenge facing the industry: making complex financial information accessible, understandable, and actionable. It’s a challenge that the sector has been facing for many years, and one that VideoSmart has been solving with the power of video.

The key message? Video is no longer just a content format, it’s a strategic communication tool, and financial services brands can’t afford to ignore it.

As expectations evolve and digital-first communication becomes the norm, customers are demanding more clarity, more relevance, and more accessibility, especially when it comes to complex financial topics. Whether it’s explaining pension performance, breaking down investment options, or walking someone through their insurance cover, the challenge remains the same: how do you make the complicated feel clear, human, and engaging?

This is where video shines.

At VideoSmart, we specialise in creating personalised, interactive video content that helps financial services brands connect more meaningfully with their customers. These aren’t generic explainer videos, they’re data-driven, dynamic experiences that speak directly to the viewer. And because every interaction is trackable, they don’t just drive understanding, they drive measurable results.

Our work helps FS brands turn traditionally dry or overwhelming communications (think annual statements, onboarding journeys, and regulatory updates) into intuitive, visual experiences that boost engagement, build trust, and simplify decision-making.

Leilah’s pitch touched on more than just creative execution. She highlighted what’s powering all of this: robust technology, behavioural insight, and strategic thinking. In an industry where regulatory complexity and customer fatigue can make it hard to cut through, video provides a way to communicate essential information without sacrificing clarity or compliance.

Financial services brands already know that customer communication is key to long-term loyalty. The difference now is how you communicate. And as Leilah says in her pitch, the smartest strategies use the tools available, from creativity and data to platforms like video, to make each customer touchpoint count.

Watch Leilah’s FSF elevator pitch below.

When Strategy Meets Success

We’ve already seen this approach drive real results. Take Royal London, for example, who turned complex pension data into a dynamic, personalised video experience. By tailoring both the visuals and the audio to each customer, we helped them deliver clear, actionable insights that led to a 328% uplift in click-through rates and a Gold Workplace Pension Ratings Award. In another campaign with a top pension provider, we brought retirement statements to life with personalised narration and interactive tools, such as retirement calculators, leading to industry-leading engagement metrics. These examples show that when financial communications are made personal, visual, and intuitive, customers don’t just pay attention, they take action.

And those are just a couple of examples. Our work spans across the financial services landscape, from pensions to banks and insurers, helping brands reimagine the way they connect with customers. And with every project, we’re proving that smart, strategic video communication doesn’t just inform, it transforms the customer experience.

To see more of personalised video in practice, visit https://www.videosmart.com/ourwork.

Contact us at hello@videosmart.com for financial video solutions that connect.