Interactive video is breaking boundaries in multiple industries and it’s starting to make an impact in the e-learning environment as well.
Video is a better way to motivate your team to learn new information faster.
By producing an interactive training video, you’ll keep your team engaged, ensure the consistent delivery of training and help up-skilling your teams.
Here are some of the most common training videos to be produced:
ExplainersOnboardingVideo tutorialsProduct releasesPresentationsTests
The examples above can come in different formats; from short to medium-length videos, which can either be personalised or interactive.
The question asked by many managers is evidently, what can be achieved with an interactive training video?
I’m glad they asked because interactivity offers a lot of answers. Here are just four compelling arguments supported by research.
So, if you aren’t convinced or you are but need to convince others, take note . . .
1st Bad training tools are a barrier!
In 2015, an Employee Engagement Pulse Survey found that 66% of respondents said their learning management system was important to the organisation’s engagement strategy.
2nd It keeps audiences engaged
According to trainlikeachampion.com “one out of every three employees say that uninspiring content is a barrier to their learning.”
Curata went on to find that actually, the top two most effective types of video content include; tutorial videos (50%) and demonstration videos (49%).
With interactivity, you can now produce video content your team will enjoy and which they will find beneficial to their development. Interactive learning content can either be a product update or a testimonial that educates employees on new company launches.
You can even produce a video showing various product releases using branching for each product. In short, there are few limitations when it comes to interactive video content.
3rd Interactivity offers measurable results
With interactive videos, used for tests and staff reviews for example, you can choose which data you’d like to track. The data captured from the video can help improve your future video learning content.
Questions can be served easily through multiple-choice options. Users can click the relevant buttons on-screen to submit their answers.
Also with interactivity, viewers can read and download additional documentation, take a test, review and submit their answers and even track their own performance.
As a result, Business.com found in 2017 that completion rates for interactive videos were around 90%.
It’s time to put those printed questionnaires away!
4th Interactive videos are accessible all over the world
If your company has international offices, you can roll out the training videos in multiple regions by implementing subtitles for different languages. What’s more, our interactive videos are device optimised so work perfectly on mobile.
Don’t limit your reach. Create content that can target a larger audience pool and keep costs down at the same time.
According to Shift, people retain 65 percent of information if it’s visual, as opposed to just 10 percent if they hear it or read it.
Inspire and motivate your team to develop faster through interactive video
By producing an effective training video, you’re laying the foundation for a great educational library that will become beneficial to your wider team, no matter where they operate in the world.
