The FCA hits back against information overload in favour of video communications
The Financial Conduct Authority has once again called for smarter communications in its October 2016 paper, citing the need for all firms to provide information that is “both easy to understand and engaging for customers”.
To see how RIAS - one of the UK's leading insurance providers - has already done this with great success, watch the video case study below.
Clear and Simple Explanations with Video
According to the FCA, it is equally important that the provision of complex information takes place at appropriate times and through appropriate channels. Instead of “information overload”, what customers actually need is a flexible and modern approach from their financial service providers.
They require clear and simple explanations that are communicated through video, in line with today’s increasingly digital world.
In the face of this challenge, RIAS put its best foot forward.
Using Personalised Welcome Video RIAS Engaged more Effectively
Using a two minute personalised welcome video, not only did RIAS engage more effectively with its customers, making them feel valued, it successfully conveyed the details of each customers' insurance policy, with clear call to actions.
As a result, RIAS customers were left well informed and satisfied. And RIAS? They are an innovation pioneer within the insurance sector.
Communicating in a Personable, Direct and Clear Way
Financial services companies can use Personalised Videos to overcome all of the hurdles they currently face - communicating a message in a way that’s personable, relatable, direct and clear.
So whether reminding customers when it’s time to renew, simply explaining the policy they’ve taken out, or following up with useful confirmations after an initial claim is made, with VideoSmart, customers feel valued, informed and safe.
Personalised Videos Build Stronger Relationships
Personalised Videos help to build stronger relationships between companies and consumers that last a lifetime.
Thus, with this latest tool in Customer Relationship Management, consumers will finally feel what has long been missed in the interaction they have with insurance companies – glad to have them in the first place.
VideoSmart End-to-End Solution
For those that wish to take this step into modernity and clarity for their customers, VideoSmart provides the end-to-end solution for personalised and interactive video.
Smarter communications are not just a passing fancy; they have become essential, and soon, they will be compulsory.
For more information about how your customers can benefit from Personalised Videos, contact hello@videosmart.com
