Living In A Visual World
People are 85 percent more likely to buy a product after viewing a video – so why are you waiting to start your video marketing strategy?
Look around at the world we know today. Visual trumps all.
The Rise of the Visual
Consequently, levels of verbal intelligence continue to fall in correlation with the exponential rise of the visual kind.
This should come as no surprise to most. Everything we do nowadays involves visual stimuli and media; the phenomenal rise in popularity of platforms including Instagram and Snapchat are just two examples of this rapidly assimilating culture.
So used are we now to taking in the visual, that when it comes to the literal, we have simply lost patience. It has become the norm, particularly along younger generations, to just scan material, and in doing so, miss out on key information.
Average Person Gets Distracted Every 8 Seconds
Indeed, over 80% of people are more likely to skim an article, as opposed to reading it carefully. Not to mention the fact that the average person gets distracted every 8 seconds.
In today’s ultra fast-paced, multi-faceted world, we apparently have very little time for careful study and close examination. We have come to expect a bombardment of information at 100 mph, and as such, we have certainly become a browsing society.
85% Purchase a Product After Watching a Video
Given this profound shift in the way we digest information, also unsurprising is the notion that a whopping 85% of people are more inclined to purchase a product after watching a video on the matter.
A preference for the visual is certainly no passing fad or short-term trend. As cited by Webdam, it is predicted that by 2018, 84 percent of communications will be visual, while around 79 percent of all internet traffic will encompass video content.
Video Marketing - Improving Customer Engagement and Loyalty
Though many companies are now embracing visual-driven culture, there are some that are finding it difficult to adjust.
However, a video marketing campaign can help any organisation to drastically improve customer engagement and loyalty, while also boosting views, shares, click through rates, and ultimately, sales.
VideoSmart - Leader in Personalised and Interactive Video
VideoSmart, an industry leader in personalised and interactive video, can help your business become more visual by tailor-making highly effective video marketing campaigns that convey information to customers more successfully than any other type of medium.
Through the creation of videos that are bespoke to each individual client, not only can VideoSmart add value to the service that you provide, it can also help you to take the leap into today’s visual-driven society, thus staying relevant and ahead of your market – whatever it happens to be.
For more information, contact VideoSmart at hello@videosmart.com
