Nearly 60% Of Marketing Budgets Are Allocated To Video

"There has been a steady rise in video marketing since 2016", reported by the Interactive Advertising Bureau.

59% of advertisers are now spending their budget on digital video, with more than 50% of marketers planning to increase their digital and mobile video spending in the next 12 months.

9 In 10 Advertisers Believe Video Is Vital In The Mixed Marketing Approach

Any person who is searching the net, whether that is through a desktop or mobile device, will notice that video is everywhere. It is used to promote products, give tutorials, and for online blogging.

9 in 10 advertisers believe that video is essential in a mixed marketing approach as it allows for more prominent placement branding, as well as reaching audiences otherwise hard to tap into; because in truth, the scope of digital video goes a lot further than linear television, and delivers a stronger and more measurable ROI.

Mobile Device Viewing Is On The Rise

Another advantage of digital video is platform diversity. As digital video viewing is gathering momentum, consumers are increasingly using mobile devices due to ease of access and higher internet speed.

According to eMarketer, 1.87 billion individuals across the globe will use a mobile device to watch digital video this year – an 11.9% increase from 2017.

Videos Will Become Shorter Due To Decreasing Attention Spans

Correlated with mobile device viewing is our decreased attention span. Because we are always on the move, marketers are looking to make videos shorter, snappier and thereby more impactful.

Video Will Dominate Content Marketing

In short, video is on track to dominate content marketing by the end of the year - and with the ever-evolving marketing landscape, it is important to make sure your video content stands out.

Teaming video with personalisation and interactivity can give companies a competitive edge in an increasingly crowded market. 2018 will be all about consumer engagement and creating stories that are relevant to the end-user.

As video is now the preferred method for receiving information online, 2018 is a better time than ever to incorporate personalisation.