1,000+ attendees, 3 conference streams, 50+ exhibitors. #DMWF Expo Global 2017 in London showcased the latest digital marketing technologies and trends in the market today.
A whole stream dedicated to Data Driven Marketing and Personalisation speaks volumes about the influence these trends have on marketing communications today.
In a new world of technology and start-ups merging boundaries between marketing and face-to-face interactions, it was no surprise that this was such a big theme of the two-day exhibition.
The Power of Personalised Video
On day two, VideoSmart’s Director, Sami Aintaoui, held a speaker session to discuss the power of personalised video and its influence on the future of customer communications.
Showcasing live demos and shedding some light on future innovations, this keynote delved deeper into the VideoSmart technology and its applications, honing in on successes to date.
Render Personalised Video in Real-Time
Guests also had the opportunity to render their very own personalised video in real-time. Using VideoSmart’s customer care portal to input their personal data, exhibitors received a video straight to their inbox, including seven points of personalisation.
If that wasn’t enough, the VideoSmart stand was home to a popcorn machine, providing free popcorn to all those with afternoon cravings. And what was the catch? Nothing, we are just nice like that.
Multi-Channel Presence
Other highlights included a speaker session by HSBC, which touched on the topic of multichannel social media approaches.
Eduardo Beltrao, head of social media for global marketing HSBC, gave an illuminating example of how complex this task can be. Eduardo explained that it is a central, solid set of brand principles that creates the balance for a multi-channel presence.
VR Advertising
Another interesting keynote came from Silvia Pereira Demetrio, digital activation manager at PepsiCo, who walked us through its Virtual Reality campaign phases in such an enthusiastic way that everyone walked out thinking about the possibilities of VR advertising. Including VideoSmart.
All in all, a valuable two days were spent at #DMWF. Definitely some food for thought, which will no doubt be explored. Thank you for having us, and we will see you again next year.
To find out more about personalised and interactive video solutions, please contact us at hello@videosmart.com today.
