We are pleased to announce that we have been selected as a finalist for ‘Best Use of Technology’ at the Car Finance Awards 2020 in partnership with RCI Financial Services.
\nTogether, we have developed a truly unique and fully personalised welcome for all new customers across the Nissan, Renault and Dacia Finance brands using a personalised video.
\nThe video which is deployed to customers on day 2 of their agreement, summarises the details of their contract and allows them to digest important information in a highly visual and dynamic format.
\nEach video includes 10 points of personalisation such as the customer’s name, vehicle model, monthly payment amount and duration of their agreement. Customers are then able to register to manage their agreement online using an in-video CTA.
\nWhat’s more, the landing page is supported by a chatbot which can answer any queries around the welcome journey.
\nCustomers are also able to download their finance agreement directly from the page instead of receiving this by mail if they choose to, offering a holistic digital onboarding process.
\nFor any customers who don’t choose to download their statement within 7 days, channel reversion is set up to ensure that they receive a paper copy in the post! This way, we’re able to make sure every customer has received their agreement in the way that suits them.
\nThe market-leading welcome videos have seen phenomenal results since launch in September 2019 achieving an 82% email open rate, 49% click-through rate, with very strong customer engagement proven by multiple video views and interactions with several calls to action post-view.
\nThis digital-first approach and personalised video has also contributed to a 35% reduction in inbound enquiries as customers are better informed from the outset.
\nYou can take a look at a sample video below.
\n\nIt’s been an absolute pleasure to work with the team at RCI Financial Services and we’re over the moon that their new customer welcome journey has been so well received.
\nThe winners for the Car Finance Awards 2020 will be announced on Thursday 19th November - wish us luck!
" description: We are pleased to announce that we have been selected as a finalist for ‘Best Use of Technolog image: https://blog.videosmart.com/hubfs/VideoSmart/Imported_Blog_Media/Were_finalist_VS-1-4.jpg --- [](https://www.videosmart.com/) Open main menu Close main menu - Home - Products - Pricing - Blog - Company [Personalised Video](https://blog.videosmart.com/tag/personalised-video) [Interactive Video](https://blog.videosmart.com/tag/interactive-video) [VideoSmart News](https://blog.videosmart.com/tag/videosmart-news) [Campaign News](https://blog.videosmart.com/tag/campaign-news) # We're a finalist for 'Best Use of Technology' at the Car Finance Awards 2020  [VideoSmart](https://blog.videosmart.com/author/videosmart) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.videosmart.com/blog/we-re-a-finalist) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.videosmart.com/blog/we-re-a-finalist) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.videosmart.com/blog/we-re-a-finalist)   We are pleased to announce that we have been selected as a finalist for **‘Best Use of Technology’** at the [Car Finance Awards 2020](https://www.creditstrategy.co.uk/carfinanceawards/carfinanceawards/cf-awards?tab=2020-shortlist) in partnership with [RCI Financial Services](https://www.rcibs.com/en). Together, we have developed a truly unique and fully personalised welcome for all new customers across the Nissan, Renault and Dacia Finance brands using a personalised video. ## Digital-first Welcome Journey The video which is deployed to customers on day 2 of their agreement, summarises the details of their contract and allows them to digest important information in a highly visual and dynamic format. Each video includes **10 points of personalisation** such as the customer’s name, vehicle model, monthly payment amount and duration of their agreement. Customers are then able to register to manage their agreement online using an in-video CTA. ## Chatbot & Downloadable PDFs What’s more, the landing page is supported by a chatbot which can answer any queries around the welcome journey. Customers are also able to download their finance agreement directly from the page instead of receiving this by mail if they choose to, offering a holistic digital onboarding process. For any customers who don’t choose to download their statement within 7 days, channel reversion is set up to ensure that they receive a paper copy in the post! This way, we’re able to make sure every customer has received their agreement in the way that suits them. ## The Power of Personalised Video The market-leading welcome videos have seen phenomenal results since launch in September 2019 achieving an **82% email open rate**, **49% click-through rate**, with very strong customer engagement proven by multiple video views and interactions with several calls to action post-view. This digital-first approach and personalised video has also contributed to a **35% reduction in inbound enquiries** as customers are better informed from the outset. You can take a look at a sample video below. It’s been an absolute pleasure to work with the team at [RCI Financial Services](https://www.rcibs.com/en) and we’re over the moon that their new customer welcome journey has been so well received. The winners for the [Car Finance Awards 2020](https://www.creditstrategy.co.uk/carfinanceawards/carfinanceawards/cf-awards?tab=2020-shortlist) will be announced on **Thursday 19th November** - wish us luck! ### Leave a Comment ## Related Articles [](https://blog.videosmart.com/blog/fca-calls-for-smarter-communications) [Personalised Video](https://blog.videosmart.com/tag/personalised-video) [VideoSmart News](https://blog.videosmart.com/tag/videosmart-news) [Campaign News](https://blog.videosmart.com/tag/campaign-news) ### [FCA Calls For Smarter Communications](https://blog.videosmart.com/blog/fca-calls-for-smarter-communications) The FCA hits back against information overload in favour of video communications  [VideoSmart](https://blog.videosmart.com/author/videosmart) [Read More](https://blog.videosmart.com/blog/fca-calls-for-smarter-communications) [](https://blog.videosmart.com/blog/how-important-is-personalisation-in-banking) [Personalised Video](https://blog.videosmart.com/tag/personalised-video) [Digital Marketing](https://blog.videosmart.com/tag/digital-marketing) [Technology](https://blog.videosmart.com/tag/technology) ### [How important is personalisation in banking?](https://blog.videosmart.com/blog/how-important-is-personalisation-in-banking) Today’s tech-savvy consumers expect tailored banking experiences. They care about their financial well-being and see their bank as an enabler for other aspects of their...  [VideoSmart](https://blog.videosmart.com/author/videosmart) [Read More](https://blog.videosmart.com/blog/how-important-is-personalisation-in-banking) #### MBA Group - Credit Check ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "VideoSmart", "url" : "https://blog.videosmart.com/author/videosmart" }, "dateModified" : "2022-12-12T16:59:35.529Z", "datePublished" : "2021-02-17T00:00:00.000Z", "headline" : "https://mbaaws-store.s3-eu-west-1.amazonaws.com/website/blog/Were_finalist_VS.jpg\" alt=\"We're a finalist for 'Best Use of Technology' at the Car Finance Awards 2020\" width=\"1024\" height=\"768\" />\nWe are pleased to announce that we have been selected as a finalist for ‘Best Use of Technology’ at the Car Finance Awards 2020 in partnership with RCI Financial Services.
\nTogether, we have developed a truly unique and fully personalised welcome for all new customers across the Nissan, Renault and Dacia Finance brands using a personalised video.
\nThe video which is deployed to customers on day 2 of their agreement, summarises the details of their contract and allows them to digest important information in a highly visual and dynamic format.
\nEach video includes 10 points of personalisation such as the customer’s name, vehicle model, monthly payment amount and duration of their agreement. Customers are then able to register to manage their agreement online using an in-video CTA.
\nWhat’s more, the landing page is supported by a chatbot which can answer any queries around the welcome journey.
\nCustomers are also able to download their finance agreement directly from the page instead of receiving this by mail if they choose to, offering a holistic digital onboarding process.
\nFor any customers who don’t choose to download their statement within 7 days, channel reversion is set up to ensure that they receive a paper copy in the post! This way, we’re able to make sure every customer has received their agreement in the way that suits them.
\nThe market-leading welcome videos have seen phenomenal results since launch in September 2019 achieving an 82% email open rate, 49% click-through rate, with very strong customer engagement proven by multiple video views and interactions with several calls to action post-view.
\nThis digital-first approach and personalised video has also contributed to a 35% reduction in inbound enquiries as customers are better informed from the outset.
\nYou can take a look at a sample video below.
\n\nIt’s been an absolute pleasure to work with the team at RCI Financial Services and we’re over the moon that their new customer welcome journey has been so well received.
\nThe winners for the Car Finance Awards 2020 will be announced on Thursday 19th November - wish us luck!
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