Personalised Video: The Remedy for Better Healthcare Communication

If you work in healthcare, you know that each patient’s journey is unique. When it comes to communication, making patients feel valued and cared for requires more than a one-size-fits-all approach. Patients expect and deserve meaningful interactions that are as personal as their health and tailored to their own individual needs. This is where personalised video steps in. 

Why Healthcare Communications Need a Check-Up, and Why Personalised Video is the Perfect Prescription

In such a high-stakes environment, where patients put their wellbeing into your hands, trust is everything. That’s why when it comes to what they anticipate in return, 92% of patients expect their healthcare providers to send them personalised reminders and messages.

[Source: NICE]

Health is inherently personal, and although managing numerous patients at once can be challenging, leveraging customer data offers endless opportunities for healthcare providers to build stronger connections with patients.

We know personalising at scale can appear daunting, so we've outlined exactly how personalised video can help:

Confusing Medical Terminology:

Personalised videos have the ability to simplify complex medical jargon that can feel overwhelming when presented in plain text. By using eye-catching animations or relatable live-action footage, these videos break down difficult concepts into easy-to-understand narratives, making information accessible.

Patient Trust:

A video that speaks directly to a patient’s specific condition or treatment plan helps build trust and demonstrates that their care matters. It mirrors the personal attention they would receive in an in-person consultation, fostering a sense of connection and reassurance.

Communication Barriers:

Delivering sensitive medical information requires great care. Personalised videos can convey this information with empathy, tone, and clarity, ensuring that patients understand their health journey and treatment options. By adding elements of interactivity, you can further tailor the communication based on the data collected, helping patients feel more engaged and informed about their care.

Personalised Video in Action

Personalised video content is uniquely positioned to tackle pain points faced by healthcare professionals. Healthcare providers, from mental health services and opticians to fitness providers and private clinics, can deliver tailored messages that are both informative and empathetic. After all, it’s not just their health you’re improving, it’s their experience with your brand.

So, how can personalised video enhance key touchpoints in a patient’s healthcare journey?

• Appointment Reminders That Stick

Personalised video reminders help patients stay informed and prepared, providing key details such as appointment time, location, preparation steps, and required documents. Scheduled to fit patients' needs, these reminders reduce no-shows and last-minute confusion. With a personal touch, they stand out from standard texts or voice calls, driving better engagement and response rates.

•  Treatment Plans They’ll Actually Follow

Miscommunication about treatment plans can lead to poor health outcomes, but personalised videos help by clearly outlining steps in an easy-to-understand format. They explain treatment steps, highlight milestones, and build trust through follow-ups. Follow-up communications delivered via personalised video help patients feel valued even after their consultation, enhancing trust and loyalty. For highly customised plans, such as nutrition plans, video allows healthcare providers to easily customise advice based on dietary requirements.

•  Onboarding That Feels Like Hand-Holding

Navigating healthcare services for the first time can be overwhelming. Personalised onboarding videos simplify healthcare navigation by guiding new patients through tasks like portal sign-ins, submitting medical history, and using digital tools. And with interactivity, onboarding tasks can even be completed within the video. Reduce friction, build confidence, and ensure a smoother patient experience from the outset.

•  Education That’s Accessible

Educational videos help patients understand their health, covering medical conditions, wellness tips, and preventative strategies. Why wait until an appointment to educate your patients? Personalised videos provide care beyond appointments, building trust and potentially reducing serious health issues through early intervention.

Video’s visual impact is highly effective for educational content, with 92% of VideoSmart’s personalised videos watched to the end. Exercise and rehabilitation techniques are easier to convey through visual demonstrations, while mental health videos, like mindfulness exercises, can provide accessible, therapeutic support at home, anytime.

Where we come in

At VideoSmart, we believe that harnessing data-driven technology to deliver personalised video content isn’t a trend but a necessity in the modern world. With its ability to simplify complex information and provide clear explanations, video is the next best thing to an in-person, one-to-one appointment with your patients. On average, our customers see a 75% increase in open rates when using personalised videos, showing just how powerful tailored messaging can be.

VideoSmart’s expertise and experience make it possible to deliver personalisation at scale, with ease. From concept development and scriptwriting to deployment and analytics, we handle the entire process for you. VideoSmart is committed to maintaining the highest standards of data protection and compliance. All patient data is stored securely, backed by industry-leading security accreditations, so you can trust that your patients' sensitive information is in safe hands.

Try Personalised Video Now

Curious to see the impact of personalised video in healthcare for yourself?

Try our free personalised video generator, and receive your very own personalised healthcare video in an instant. 

Your patients are ready for personalised video. Are you?