Personalised video is one of the fastest-growing communication channels when it comes to boosting brand awareness among potential customers. While we’ve long known about the power of personalisation from a marketing perspective, in 2022 traditional digital marketing strategies are fast becoming overtaken by personalised and interactive experiences. This means a simple personalised email simply doesn’t hold the strategic sway of video personalisation and interactivity. In this article, we’re going to focus on the key benefits of personalised video messaging, and how your brand can utilise it to both increase awareness and ROI.

More Brands are Adopting Personalised Video Messaging

While trying to overcome the disruption created by the coronavirus pandemic, brands turned to new ways to communicate with both existing and potential customers. While the world is in the final phases of recovery, personalised video has continued to be embraced as a popular channel for businesses of all sizes.

From personalised video statements to transform data-heavy communications to the use of video interactivity to drive active participation,  video marketing has seen a dramatic increase, with decision-makers opting to put more of their marketing spend into video. The reason? It works. Customers appreciate both the personal touch and the highlighly-accessible format of personalised video.

Marketing Personalisation Boosts Customer Engagement

Personalised video allows your brand to reach thousands of prospects with an engaging, informative and persuasive message which is unique to every individual. By delivering individually tailored data-driven communications to your audience, you are able to cater to their personal interest and demographics like geolocation, age, and customer behaviour. As a result, this drives your message home in a way that each segment of your audience connects with.

This level of personalisation helps existing customers to genuinely trust your brand, which creates a sense of loyalty. This in turn boosts engagement, with the knock-on effect being more enquiries and click-throughs.

Personalised Video Marketing is a Smart Way to Boost ROI

In the current economic climate, companies are expecting marketers to be wiser with regard to how their budgets are used. This means an increased reliance on personalisation and letting your existing data do the work for you.

However, the right data sets - collected from segments, surveys, studies and CRM - is nothing without the right marketing tools. This is where personalised video messaging comes in. Brands can plan and execute their marketing in a more engaging manner when they utilise personalised video, and it holds the attention of the consumer and encourages them to investigate further.

These investigations, click-throughs, web searches, and phone calls all inevitability take prospects another step further down the sales funnel. The end result is that you can expect great ROI from your marketing spend when you create an engaging, personalised and interactive video that appeals to your target audience.

One-to-One Videos Create a Deeply Personal Customer Experience

Combining personalised video messaging with one-to-one customer communication via video messaging can be an effective strategy for cementing brand loyalty. Once you’ve got a prospective client interested in your products or services with a personalised video message, you can then arrange to talk them through the advantages of working with your business on a one-on-one basis.

However, if your team is already stretched and busy with everyday business tasks, it can be difficult to find the time for a one-on-one video demonstration. The solution? Personalised video can be edited in terms of narration to suit the user, via the use of metadata. Your videos can be adapted for various different communication models, based on the touchpoint in which your prospective client contacts you during the customer journey.

The features available make personalised videos ideal for multiple marketing purposes, as they can be inserted into landing pages and email marketing. The goal of personalisation is to increase customer satisfaction and confidence in your brand, which in turn helps to build a deeper customer/brand relationship. The end result? Increased conversions and revenue.

Customers Prefer Video to Text

According to a 2020 study by HubSpot, over 70% of customers prefer to get to know a company through video as opposed to text. More than half of people who have interacted with a corporate video then make plans to visit the website of the brand involved.

Personalised video messaging provides companies with a unique way to inspire, evoke emotions and connect ideas. According to an article by Forbes, video personalisation is the best way to create a unique and memorable experience for your audience. Without personalisation, it can be hard for brands to differentiate themselves from competitors - but with personalised video messaging, your message will stand out.

To find out more about how personalised video could help increase awareness and drive sales for your brand, simply contact VideoSmart today and we’ll be happy to demonstrate how our technology could put you in the hearts and minds of your prospective customers.